Lantern Salt

Every business wants to know what works in their marketing. You spend money on ads, social media posts, email newsletters, and maybe a few sponsored events. At the end of the month, you look at your bank account and wonder which of those efforts actually brought in paying customers. This is where campaign data tracking becomes the difference between guessing and knowing. I have been on both sides of this equation. Early in my career, I managed a small ecommerce brand and re